Universitas Bunda Mulia
Project: Digital Growth Program
Year: 2024
About the Brand
Universitas Bunda Mulia, or UBM, is a private university in Indonesia with its main campus in Jakarta. UBM is one of the few higher education institutions that has earned double institutional accreditation: “Excellent” from BAN PT and international accreditation from ASIIN.
The Problem
Each enrollment cycle, UBM faces the same challenge. The university needs to strengthen its position as a leading private institution and increase form submissions, intake confirmations, and new student enrollment. However, direct targeting of high school students is limited because they are minors. UBM needed a strategy that could build a strong brand presence, influence student consideration, and reach the parents who make the final decision.
Our Solution
We developed a multi-channel approach to strengthen UBM’s digital presence and drive enrollment. On social media, we built consistent activity across TikTok, Facebook, and Instagram to position UBM as a trusted modern university. We complemented this with targeted ads aimed at parents and education-minded audiences, ensuring the message reached the key decision makers. On search, we improved UBM’s visibility by optimizing for high intent, program-specific keywords. We also refined the website journey, creating a clearer funnel with more touchpoints to increase form submissions and enrollment actions.
Results
• Generated more than 9000+ leads with a 10% conversion to sales.
• Drove an average of 40,000 new website visitors each month.
• Achieved over 1M monthly views and more than 20,000+ interactions across social platforms.
Conclusion
By combining consistent social presence, targeted advertising, strong search visibility, and an optimized website journey, UBM strengthened its position as a leading private university while improving enrollment performance. This integrated approach proved that reaching the right decision makers, supported by clear digital touchpoints, can drive both awareness and meaningful student acquisition.
Project: Digital Growth Program
Year: 2024
About the Brand
Universitas Bunda Mulia, or UBM, is a private university in Indonesia with its main campus in Jakarta. UBM is one of the few higher education institutions that has earned double institutional accreditation: “Excellent” from BAN PT and international accreditation from ASIIN.
The Problem
Each enrollment cycle, UBM faces the same challenge. The university needs to strengthen its position as a leading private institution and increase form submissions, intake confirmations, and new student enrollment. However, direct targeting of high school students is limited because they are minors. UBM needed a strategy that could build a strong brand presence, influence student consideration, and reach the parents who make the final decision.
Our Solution
We developed a multi-channel approach to strengthen UBM’s digital presence and drive enrollment. On social media, we built consistent activity across TikTok, Facebook, and Instagram to position UBM as a trusted modern university. We complemented this with targeted ads aimed at parents and education-minded audiences, ensuring the message reached the key decision makers. On search, we improved UBM’s visibility by optimizing for high intent, program-specific keywords. We also refined the website journey, creating a clearer funnel with more touchpoints to increase form submissions and enrollment actions.
Results
• Generated more than 9000+ leads with a 10% conversion to sales.
• Drove an average of 40,000 new website visitors each month.
• Achieved over 1M monthly views and more than 20,000+ interactions across social platforms.
Conclusion
By combining consistent social presence, targeted advertising, strong search visibility, and an optimized website journey, UBM strengthened its position as a leading private university while improving enrollment performance. This integrated approach proved that reaching the right decision makers, supported by clear digital touchpoints, can drive both awareness and meaningful student acquisition.
Discover more services
Ready to be the part of the next big thing?
Phone : 0919 852 0922
Email : hello@hypenext.ph
Taguig (Head Office)
Trinitycare Philippines, INC.
Soho unit 427, Avida Tower Cityflex, Bonifacio Global City, Fort Bonifacio, Taguig City, 1634, Philippines.
Makati (Marketing Team)
HYPENEXT
331 Building – 4th Floor Sen. Gil J. Puyat Ave, Makati City, Metro Manila, 1209, Philippines.
