Borges
Project: Digital Activation and E Commerce Management
Year: 2025
About the Brand
Borges Olive Oil is an international food brand offering high quality olive oil for daily cooking. Although the brand is available both online and offline, its digital communication in the Philippines had not been consistently established.
The Problem
Borges had an inactive Facebook page and lacked a clear, consistent digital communication strategy. At the same time, the brand was preparing for a Christmas promotion but faced low product awareness despite its presence on multiple channels. Borges needed a way to generate attention quickly and build momentum before entering the promotional period.
Our Solution
We focused on strengthening awareness and visibility through a combination of booster accounts and social media management. This allowed us to amplify key messages repeatedly and ensure Borges Olive Oil appeared across relevant online conversations. We supported this with targeted KOL collaborations and ongoing management of the brand’s e commerce platforms to prepare for upcoming sales activities.
Results
• Status: On Going
• Within three weeks of production, booster content went viral and reached more than 100,000 organic.
• KOL collaborations were executed with creators aligned with the brand’s goals and audience profile.
Conclusion
By combining awareness driven amplification, creator partnerships, and e commerce readiness, Borges established stronger digital visibility ahead of its Christmas promotion. This approach helped the brand re enter online conversations and build early momentum for its seasonal campaign
Project: Digital Activation and E Commerce Management
Year: 2025
About the Brand
Borges Olive Oil is an international food brand offering high quality olive oil for daily cooking. Although the brand is available both online and offline, its digital communication in the Philippines had not been consistently established.
The Problem
Borges had an inactive Facebook page and lacked a clear, consistent digital communication strategy. At the same time, the brand was preparing for a Christmas promotion but faced low product awareness despite its presence on multiple channels. Borges needed a way to generate attention quickly and build momentum before entering the promotional period.
Our Solution
We focused on strengthening awareness and visibility through a combination of booster accounts and social media management. This allowed us to amplify key messages repeatedly and ensure Borges Olive Oil appeared across relevant online conversations. We supported this with targeted KOL collaborations and ongoing management of the brand’s e commerce platforms to prepare for upcoming sales activities.
Results
• Status: On Going
• Within three weeks of production, booster content went viral and reached more than 100,000 organic.
• KOL collaborations were executed with creators aligned with the brand’s goals and audience profile.
Conclusion
By combining awareness driven amplification, creator partnerships, and e commerce readiness, Borges established stronger digital visibility ahead of its Christmas promotion. This approach helped the brand re enter online conversations and build early momentum for its seasonal campaign
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Phone : 0919 852 0922
Email : hello@hypenext.ph
Taguig (Head Office)
Trinitycare Philippines, INC.
Soho unit 427, Avida Tower Cityflex, Bonifacio Global City, Fort Bonifacio, Taguig City, 1634, Philippines.
Makati (Marketing Team)
HYPENEXT
331 Building – 4th Floor Sen. Gil J. Puyat Ave, Makati City, Metro Manila, 1209, Philippines.
