Project: Social Media Management

Date: 2024

About the Brand
Semar Nusantara is a heritage jewelry company specializing in gold, diamonds, and gemstones. Established in 1969, the brand has built a strong reputation in Indonesia for quality craftsmanship and trusted products.

The Problem
Despite a strong offline presence and decades of brand equity, Semar Nusantara faced a growing challenge. The jewelry market was becoming increasingly competitive, with digital-first brands gaining attention and market share. Semar Nusantara needed to strengthen its online presence, compete effectively in the digital space, and convert its broad brand awareness into measurable sales.

Our Solution
In August 2024, we enhanced @semar_nusantara’s digital presence through consistent content, optimized messaging, and conversion-focused ads. We refined creatives, simplified promotions, and activated influencers to boost credibility. The result was stronger customer adoption, high-converting upsell strategies, and impactful creative optimization.

Results
Gross Merchandise Value (GMV): 17,693 USD
Ad Spend: 145.59 USD
Cost Ratio: 0.82 percent
Average ROAS: 121.53 times

Conclusion
Through a combination of data-driven upsell tactics, simplified promotion structures, and optimized product-focused creatives, @semar_nusantara achieved exceptional sales efficiency with a cost ratio below one percent. This case highlights the importance of aligning creative direction with campaign objectives and demonstrates how well-executed digital strategies can turn long-standing brand awareness into measurable sales performance.