From Performance to Participation: How Livestreaming Turned Commerce into Culture
Sources: Wu et al. (2025) Information & Management; Azad Moghddam & Mortimer (2025) Journal of Retailing & Consumer Services; Feng […]
Micro-Transgressions, Macro Consequences: What Brands Can Learn from Everyday Digital Friction
Source: Klütz & Albrecht, Journal of Product & Brand Management (2025) The Hidden Heat of Small Frictions A button that
The New Purchase Path: How Social Proof and Micro-Influence Are Rewiring Consumer Decisions
Sources: Sapitri et al. (2025); Jyotsna et al. (2024); Sibulan & Limos-Galay (2024) A New Kind of Trust Signal Scroll