Fiber Creme
Project: KOL and Affiliate Launch Campaign
Year: 2025
About the Brand
Fibercreme is a versatile creamer brand known for its healthier formulation and wide range of cooking uses. In the Philippines, Fibercreme is in its early market entry phase and is building its presence among local consumers.
The Problem
As a new player in the Philippine market, Fibercreme needed a clear entry strategy that could introduce the brand effectively. Although their internal team managed social media operations, they lacked the KOL and affiliate network required to create an impactful awareness push. The challenge was launching Fibercreme in a way that immediately connected with the right personas and sparked early adoption.
Our Solution
We developed a KOL driven entry campaign by connecting Fibercreme with creators whose audiences aligned with the brand’s target persona. Each collaboration was designed to showcase the product in authentic, relevant contexts, ensuring the brand’s introduction felt natural and impactful. This approach positioned Fibercreme to enter the market with meaningful visibility supported by trusted local voices.
Status
The campaign is ongoing, with creator collaborations continuing to build awareness and strengthen Fibercreme’s early footprint in the Philippine market.
Project: KOL and Affiliate Launch Campaign
Year: 2025
About the Brand
Fibercreme is a versatile creamer brand known for its healthier formulation and wide range of cooking uses. In the Philippines, Fibercreme is in its early market entry phase and is building its presence among local consumers.
The Problem
As a new player in the Philippine market, Fibercreme needed a clear entry strategy that could introduce the brand effectively. Although their internal team managed social media operations, they lacked the KOL and affiliate network required to create an impactful awareness push. The challenge was launching Fibercreme in a way that immediately connected with the right personas and sparked early adoption.
Our Solution
We developed a KOL driven entry campaign by connecting Fibercreme with creators whose audiences aligned with the brand’s target persona. Each collaboration was designed to showcase the product in authentic, relevant contexts, ensuring the brand’s introduction felt natural and impactful. This approach positioned Fibercreme to enter the market with meaningful visibility supported by trusted local voices.
Status
The campaign is ongoing, with creator collaborations continuing to build awareness and strengthen Fibercreme’s early footprint in the Philippine market.
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Phone : 0919 852 0922
Email : hello@hypenext.ph
Taguig (Head Office)
Trinitycare Philippines, INC.
Soho unit 427, Avida Tower Cityflex, Bonifacio Global City, Fort Bonifacio, Taguig City, 1634, Philippines.
Makati (Marketing Team)
HYPENEXT
331 Building – 4th Floor Sen. Gil J. Puyat Ave, Makati City, Metro Manila, 1209, Philippines.
